Instituto Federal de São Paulo

SEOmoz

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1. How to Analyze Behavioral Data for Search — Whiteboard Friday

   Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey.

2. How To Diversify Your Traffic Outside of Google SERPS

   Is your traffic strategy too reliant on Google SERPs? Learn how digital PR and brand-led content can diversify your traffic and build lasting visibility beyond search.

3. The Future of AI in Search | Whiteboard Friday Revisited With Britney Muller

   What's changed in AI and Search since 2020? Well, just about everything. Join Jo and Britney as they talk about AI hype, accessibility, picking the right models, and more in this Whiteboard Friday Revisited. 

4. Stop Losing SEO Traffic: AI-Powered Strategies to Detect, Fix, and Drive [MozCon 2025 Speaker Series]

   Traffic dropping and not sure why? Discover how AI-powered SEO diagnostics and predictive models can uncover issues, fix them, and drive lasting growth.

5. How to Claim, Verify, and Manage Google Business Profiles at Scale

   Struggling to manage dozens of Google Business Profiles? This guide provides everything you need to know to start using business groups, avoiding common pitfalls, and setting up an efficient system for multi-location businesses.

6. How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]

   Struggling to convert with BoFu content? Learn how to align teams, leverage AI, and use internal insights to boost conversions with proven workflows and templates.