Instituto Federal de São Paulo

SEOmoz

The description for the SEOmoz RSS feed goes here.

1. What Is WebMCP? How to Prepare Your Website to Serve AI Agents

   Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.

2. Local SEO That Actually Works: Some Assembly Required (AI Not Included)

   Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.

3. 10 Fan-Outs for Prompt Research — Whiteboard Friday

   Google uses these 10 query fan-outs to split single prompts into multiple background searches. Learn how to map this behavior in this Whiteboard Friday with Tom Capper.

4. Should We Stop Writing With AI?

   Should you stop writing with AI as detection, spam, and sameness grow? Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.

5. Are Reviews Shaping What LLMs Say About My Local Business?

   Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.

6. Announcing the Final Batch of Speakers for MozCon London

   We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! If you’re looking to future-proof your search strategy, this speaker drop gives you a preview of the high-signal, tactical sessions coming your way.